U.S. Navy Veteran

Certified ANA Marketing Professional | Project Management Professional

I've always been drawn to creating, building, and solving complex problems. There's something incredibly rewarding about transforming an idea into a product people can experience, use, and remember or designing a process that helps teams work smarter and more efficiently.

My experience spans brand strategy and every stage of the product journey from uncovering unmet consumer needs, to product development, to building a compelling business case, and leading cross-functional teams to successfully bring innovations to market.

I've had the privilege of leading innovation for globally recognized companies including Pernod Ricard, Campari America, and Godiva Chocolatier, helping shape products and strategies for brands such as Kahlúa, Wild Turkey, and Godiva. In these experiences I learned that innovations only win in market when consumer understanding, technical feasibility, operational excellence, and commercial execution all come together harmoniously.

Before my career in the consumer goods industry, I served as a U.S. Navy Surface Warfare Officer. The Navy taught me that thoughtful data-driven planning, disciplined execution, and decisive leadership are essential to any successful endeavor. Those same principles shape how I approach every client engagement today.

The name Insight Harbor Strategy reflects my journey and belief that every successful voyage begins with understanding where you are, where you want to go, and the best course to get there. Just as a harbor provides clarity and direction before the next voyage, my goal is to help businesses gain the insight to navigate uncertainty, make confident decisions, and build brands that resonate with consumers and drive meaningful growth.

Graduate Education

• The George Washington University (GWU)

• Master of Arts, Strategic Public Relations